Volkswagen ID.Buzz Launch
To launch the most anticipated car in history,
we looked to its past. Its two tone color scheme.
Copywriter: Stephen McDaniel
Senior Team: Mikayla Lapierre & Julian Cohen
GCD: Jonathan Santana
Agency: Johannes Leonardo
D&AD Graphite Pencil | Design Systems
Cannes Lions Shortlist
Ad Age Creativity Awards Nomination in OOH
We started it all a week before the launch, with nationwide teasers that got people wondering what VW was doing.
A week later, we turned those teasers into reminiscent Volkswagen ads.