Oscar Mayer Bologna Song
The Bologna song has been stuck in people’s heads for 50 years. How do you reward people who have been singing along to this earworm for that long of time? With bologna. We launched the original ad with one minor change, a call to action sing.
Through a unique partnership with Instacart, fans could checkout using their version of The Bologna Song as payment.
Copywriter: Stephen McDaniel
CD: Zack Roif
ECD: Lex Beltrone
Agency: Johannes Leonardo