VW X US Soccer
The US isn’t exactly beloved by the global football community—and our fans know it.
But that’s what makes them different. Our soccer culture is a mix of backgrounds, passions, and perspectives—a melting pot that reflects something uniquely American. Maybe that’s why we even call it something different.
Introducing: The Home of Soccer.
With help from Christian Pulisic and a crew of fans—pros, amateurs, artists, editors—we built a campaign made entirely by the soccer community. A love letter to the game, from every angle.
Copywriter: Stephen McDaniel
ECD: Jonathan Santana
Agency: Johannes Leonardo