Volkswagen ID.Buzz Launch

To launch the most anticipated car in history,
we looked to its past. Its two tone color scheme.

Copywriter: Stephen McDaniel
Senior Team: Mikayla Lapierre & Julian Cohen
GCD: Jonathan Santana
Agency: Johannes Leonardo

We started it all a week before the launch, with nationwide teasers that got people wondering what VW was doing.

A week later, we turned those teasers into reminiscent Volkswagen ads.