Volkswagen | OOH takeover
To launch the most anticipated car in history, we looked to its past.
Its two tone color scheme.
🏅 D&AD Graphite for Design Systems - Branding
🏅 Ad Age Creativity Awards Nomination in OOH
🏅 AICP Shortlist
We started it all a week before the launch, with nationwide teasers that got people wondering what VW was doing.
A week later, we turned those teasers into reminiscent Volkswagen ads.
